Develop Promotions

Time Required: 1-3 months
Location: Quito
Requirements: Graphic design; advertising; PR; journalism

  • Look for promotional ideas i.e. regular e-newsletters (useful for promoting sales and building donor base)
  • Goal: quarterly allows for shorter newsletter
  • Content ideas
       General Kallari update
       Informative articles on rainforest, Kichwa culture, petroleum
       Quarterly feature story on an artisan, family, or community
       Feature corner new product, feature product, new ideas, unique plant/seed/raw material in the area (i.e. how cacao is harvested, where the unique seeds are found and how they process them to use in handicrafts include photos)
       Feedback corner solicit input from distributor, comments from customers
       Include photos
  • Develop line of posters, brochures, detailed information tags for products point of sales displays
  • Website - Take pictures of seeds and products, post photos of specific products on website with price sheets

Kallari Coffee Shop, E4-266 Wilson & Juan Leon Mera, Sector La Mariscal, Quito, Ecuador
Tele: (011-593-2) 223 - 6009

Kallari Office, Manuel Rosales, Tena, Ecuador
Telefax: +593 6 287 - 0009

© copyright 2005, Kallari Association