Develop Promotions

Time Required: 1-3 months
Location: Quito
Requirements: Graphic design; advertising; PR; journalism
Notes:

• Look for promotional ideas i.e. regular e-newsletters (useful for promoting sales and building donor base)
  
• Goal: quarterly allows for shorter newsletter
  
• Content ideas
     General Kallari update
     Informative articles on rainforest, Kichwa culture, petroleum
     Quarterly feature story on an artisan, family, or community
     Feature corner new product, feature product, new ideas, unique plant/seed/raw material in the area (i.e. how cacao is harvested, where the unique seeds are found and how they process them to use in handicrafts include photos)
     Feedback corner solicit input from distributor, comments from customers
     Include photos
  
• Develop line of posters, brochures, detailed information tags for products point of sales displays
  
• Website - Take pictures of seeds and products, post photos of specific products on website with price sheets